How to Create an Ad Campaign

Step by step instructions on how to create an ad campaign on BackerClub after your project has been approved.

Matt avatar
Written by Matt
Updated over a week ago

Once your project application has been approved, you can set up an ad campaign on our platform.

This process is important for BackerClub creators and must be done for your project to show up on the website and in our newsletters.

Creating an ad campaign is incredibly simple and only requires a couple steps:

  1. Specifying when to start advertising your project (day & time).

  2. Specifying when to stop advertising (day & time).

  3. Specifying an optional budget.

  4. Specifying a payment method to use for the ad campaign.

Once your ad campaign is created and active, our platform will automatically advertise your project on our Projects Feed and make it eligible for a spot in one of our newsletters.

Instructions to set up an ad campaign on BackerClub:

Note: the pictures displayed below are for example purposes only. What you see may differ slightly.

1. Go to your creator dashboard and click on the project you would like to set up an ad campaign for. If our site prompts you to login, do so to continue.

​You will then be shown your Dashboard for the selected project.

The following few steps relate to adding a payment method to your account. If you already have one on file and don't need to add a new one for the ad campaign you are creating, you can skip forward.

3a. If you don't already have a payment method on file with us, or need to add a new one for the ad campaign, click the "+ Payment Method" button.

Hint: If the "+ Payment Method" button is green, it means you must add a new payment method before continuing.

3b. Click the "Continue" button.

3c. Input your payment method details and click "Save card".

After clicking "Save card", you should be redirected back to our website where you can continue the ad campaign creation process...

4. Click on the "+ Ad Campaign" button.

5. Specify the details for your new ad campaign and click the "Save" button at the bottom.

Help for the ad campaign fields:

  • Cost Per Click - The amount we will charge you each time someone is delivered to your Kickstarter/Indiegogo campaign page. This is currently set to a fixed $1/click. But in the near future, this will be biddable, meaning you can set this value.

  • Start Date & Time - The date and time (in your local timezone) when your ad campaign will start. Meaning it will be viewable on the website by members and could be included in a newsletter.

  • End Date & Time - The date and time (in your local timezone) when your ad campaign will end. Meaning it will no longer be viewable on the website by members and cannot be included in a newsletter.

  • Campaign Budget (Optional) - You have the option to set a maximum number of dollars the ad campaign will spend. To set the budget, click the "Campaign Budget" toggle and set a dollar amount (in USD). If the campaign budget is hit, the ad campaign will automatically be turned off and the project will no longer be visible.

    • Any remaining budget not used during the ad campaign's start and end date will not roll over to the next ad campaign.

You are all set!

If you specified the start date and time for the future, it will start promotion then.

Once your ad campaign is active, your project dashboard will resemble:

A few FAQ's:

  • While it is more common for you to set one ad campaign for the entire length of the campaign, you can create as many ad campaigns as you would like for different times of the project. For instance, you could set up a $500 ad campaign for the first 5 days of the campaign, then a $500 ad campaign for the middle 3 weeks of the campaign, and then a $500 ad campaign for the last week of the campaign. πŸ‘πŸ»

  • Once an ad campaign ends it cannot be edited. You will need to create a new one.

  • Once your crowdfunding project ends, we will charge the payment method you associated with the ad campaign(s) for the amount due.

  • If your crowdfunding project fails to fund or is canceled/suspended, we will not charge you for any ad campaigns.

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