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Quick Intro to Promoting with BackerClub

Learn the basics and process for our crowdfunding promotions.

Steven Fox avatar
Written by Steven Fox
Updated over a week ago

Promoting a campaign with BackerClub means showcasing your project to thousands of crowdfunding enthusiasts.

I'm the creator of a crowdfunding project. Give me the basics of BackerClub.

BackerClub is an online community with thousands of crowdfunding superbackers. Our members frequently view our website and the email newsletters we send them. Promoting in BackerClub means your campaign gets a spot on our website and can be chosen for a feature in one of our newsletter emails. Our members check out your campaign and make a pledge if it interests them.

Ok. So I can pay to showcase my campaign on your website and to be included in these email newsletters?

That's mostly correct. BackerClub advertises with a cost-per-click (CPC) model. Meaning any time our website or newsletter delivers someone to your campaign (Kickstarter or Indiegogo) page, you will be charged for the click.

Having an active ad campaign on BackerClub guarantees you a website listing and a spot in our Projects Feed, but we do not guarantee you a spot in our newsletter. We curate the newsletters with campaigns we feel members would be most interested in at the time. If your project happens to be included in one of our newsletters, you will be charged for any clicks that email generates for your project. If your project doesn't make it into a newsletter, your advertising bill will likely be lower, as you aren't paying for performance you didn't get.

Alright. What does the process look like?

It's easy:

  1. Creators submit an application to promote their project in our Club. The process is short, simple, and can be completed in about 1 minute.

  2. We review all applications that come in for quality and accuracy. It usually takes us no more than 24 hours to respond to creators (Monday thru Friday).

  3. If approved, you can proceed to create an ad campaign. Your project is completely hidden on our platform until you set up an ad campaign and specify an exact date/time for it to go live on BackerClub.

  4. Once an ad campaign has ended, we tally up the clicks and charge your payment method on file for the amount due.

That makes sense. I pay for a promotion, members see it and pledge, everybody wins.

That's it! Well, there's a bit more to make all the pieces fit together, but this is a "quick intro" after all.

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